Paving Your Road to Success with Caltrans
Are you a small business looking for new opportunities? Ever considered working with one of California's largest state agencies? If so, you won't want to miss this dynamic presentation!
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Mark July 10, 2024, on your calendar and join us at noon for “How to Market Your Firm to Construction Primes,” the ninth pivotal session in our 10-part Caltrans training series. This comprehensive webinar aims to give you the keys to successful marketing strategies in the construction industry.
What You’ll Learn:
- Targeting the Right Audience: Discover best practices in advertising to prime contractors, setting your firm apart from the competition.
- Project Selection 101: Equip yourself with the knowledge to identify and choose projects that align with your capabilities.
- The Power of Capability Statements: Learn how to create compelling capability statements that capture attention and open doors for your business.
- Networking Navigated: Understand the do’s and don’ts of networking in the construction industry, providing valuable connections and opportunities.
Close out the session with an interactive live Q&A with Richard, who will tackle any questions you have about effective marketing strategies in the construction space.
Don’t miss out on this enlightening opportunity! This session is a must-attend for any firm looking to stand out and attract prime contractors in the construction field.
About the Instructors
![Richard Myerscough](https://agcofca-media.s3.us-west-1.amazonaws.com/wp-content/uploads/2023/09/22121832/Instructor-Photo-Template-2-1.jpg)
My name is Richard Myerscough and I am the District Small Business Liaison (DSBL) for Caltrans District 5. Prior to Caltrans, I started my career in the hospitality industry before pivoting to become a healthcare provider and then transitioning to working in an administrative capacity. I have more than twelve years of experience working for the State of California. I have a passion for helping people and, in my role as a DSBL, I look forward to assisting the small business community and expanding their opportunities to work with State government. When I am not working, I love exploring California’s beautiful Central Coast and spending time with my family.
Series Sessions
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