Paving Your Road to Success with Caltrans

Mark July 10, 2024, on your calendar and join us at noon for “How to Market Your Firm to Construction Primes,” the ninth pivotal session in our 10-part Caltrans training series. This comprehensive webinar aims to give you the keys to successful marketing strategies in the construction industry.

What You’ll Learn:

• Targeting the Right Audience: Discover best practices in advertising to prime contractors, setting your firm apart from the competition.
• Project Selection 101: Equip yourself with the knowledge to identify and choose projects that align with your capabilities.
• The Power of Capability Statements: Learn how to create compelling capability statements that capture attention and open doors for your business.
• Networking Navigated: Understand the do’s and don’ts of networking in the construction industry, providing valuable connections and opportunities.

Close out the session with an interactive live Q&A with Richard, who will tackle any questions you have about effective marketing strategies in the construction space.

Don’t miss out on this enlightening opportunity! This session is a must-attend for any firm looking to stand out and attract prime contractors in the construction field.

About the Instructors

Richard Myerscough, District Small Business Liaison (DSBL) (Caltrans)

My name is Richard Myerscough and I am the District Small Business Liaison (DSBL) for Caltrans District 5. Prior to Caltrans, I started my career in the hospitality industry before pivoting to become a healthcare provider and then transitioning to working in an administrative capacity. I have more than twelve years of experience working for the State of California. I have a passion for helping people and, in my role as a DSBL, I look forward to assisting the small business community and expanding their opportunities to work with State government. When I am not working, I love exploring California’s beautiful Central Coast and spending time with my family.

Series Sessions

1

Session 1: An Introduction to the Small Business Program

November 15, 2023 (Wed)

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2

Session 2: Understanding Small Business Program Codes

December 13, 2023 (Wed)

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3

Session 3: Selling Goods and Services to Caltrans

January 10, 2024 (Wed)

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4

Session 4: Understanding Caltrans Procurement and Service Contracts

February 14, 2024 (Wed)

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5

Session 5: Know Your Small Business Resources

March 13, 2024 (Wed)

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6

Session 6: How to Make Your Certification Work for You

April 10, 2024 (Wed)

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7

Session 7: Disadvantaged Business Enterprise (DBE) Certification Overview

May 8, 2024 (Wed)

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8

Session 8: Overview of Caltrans Minor Program (Small Construction Contracts)

June 12, 2024 (Wed)

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9

This Session

Session 9: How to Market Your Firm to Construction Primes

July 10, 2024 (Wed)

10

Session 10: Bonding, Estimating, and Labor Compliance for Subcontractors

August 14, 2024 (Wed)

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